ErbWire: Greening Markets

Thought in Action at the Erb Institute

June conference to look at green markets

The Erb Institute, Duke University’s Corporate Sustainability Initiative and the Sustainability Consortium will sponsor “Informing Green Markets:  The Roles of Industry, NGOs and Government” June 17-19 at the Ross School.  The agenda will focus on eco-labels, certification systems and supply-chain standards to explore the dynamic processes by which information in green markets emerges and develops.

Conference organizer and Erb Institute Director Thomas Lyon says the goal is to generate a discussion among the private and public sectors, non-governmental organizations (NGOs) and the academic community about how green markets are likely to evolve, and the role of government regulation and external evaluations by NGOs of corporate environmental claims.


Lyon book examines the expanding role of NGOs in business

Good cop bad cop book coverThomas Lyon’s newest book, Good Cop, Bad Cop: Environmental NGOs and Their Strategies, focuses on the role of NGOs in addressing complex environmental issues such as climate change, persistent bio-accumulative pollutants and the conservation of biodiversity. The book, which may be the first academic inquiry into the increasing role of NGOs in business, examines the drivers behind NGO engagement with business and the ways in which NGOs influence the corporate sector.



American Innovation Report coverLow carbon technology holds promise for Midwest economic revival

The manufacture of three low-carbon technologies—advanced batteries, hybrid power trains and wind turbines—could give the Midwest a huge economic boost, according to a report published recently by The Climate Group with the assistance of The Erb Institute’s Thomas Lyon and Andrew Hoffman, who served as advisers.

The report titled “American Innovation: Manufacturing Low Carbon Technologies in the Midwest” estimates that climate and energy policies could create up to 100,000 new jobs in five Midwestern states and generate additional market revenues of up to $12 billion, boosting state and local tax revenues by more than $800 million by 2015.

Briefing Senate staff members and other interested parties on the report in Washington, D.C., in January, Lyon said, “With its roots in manufacturing and nearly 15 percent unemployment, Michigan is deeply concerned about how climate and energy legislation might affect manufacturing.  This report shows that such legislation offers real benefits for manufacturing in the Midwest.”


Thought in Action at the Erb Institute


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